Go-to-market & Launches

Formulating strategies and means to ensure your new business, product and/or service attains successful market entry, rapid market growth and desired volume and business outcomes.


Using differentiated and compelling value messaging


Ensuring sales personnel are enabled for success


Creating campaigns to achieve mainstream market success

Our focus areas

Actions checklist & process

Action compelling messaging

Sales channels readiness

Creating pre-launch interest

Realizing a high impact launch

Striking commercial targets



Target markets
Value creation & messaging
Focus group feedback
Launch plan creation
Target business results
Asset and collateral creation
Media schedule planning


Generating demand
Supporting execution
Channels are enabled
Campaigns and programs
Promotions are operational
Early launch stage KPIs hit
Securing early testimonials

Post Launch

Ensuring arrival
Investment targets hit
Post-launch milestones
Progress reviews
Post launch campaigns
Mainstream ramp-up
Customer feedback
Alignity intends and strives to live the essence of the rich word 'Align'
in each aspect of its client serving endeavors