Demand Generation

We help client's with creating and execution of cost justified demand generation strategies to appeal to customers on their discovery, exploration, evaluation and purchase journeys.Targeting attractive markets cost-effectively, creating demand with industry best practices and proficiently converting leads into orders, minimising seepage, maximises marketing contribution.

Create more marketing leads and sales orders

Annual marketing campaigns

Marketing programs

Sales promotions

Lead waterfall performance

Creation and conversion analytics

Demand processes & tools

Our demand generation focus covers


Attractive segments


Outbound and inbound leads


Converting leads into orders

Which Targets?

Right market spot analysis
High growth markets
Attractive segments
Company, prospect, customer
Decision makers & influencers
Personas & profiles
Automation smart lists
Date privacy, GDPR& permissions
Predictive analytics criteria
Data partners and big data

How To Create?

Content / blogs
Personalisation / lead scoring
Paid ads / display ads / SEO
Social selling / social media
Nurtures / emails / newsletters
Press & media relations
Website / landing pages
Webinars / events / shows
Using automated processes
Use of growth hacking

How To Convert?

Opportunity reviews
Strategic lead allocation
Performance based lead magnet
Channel enablement
Complementing sales, incentives & assets
Sales lead reviews
Partner lead reviews
Tracking & reporting
Conversion analytics

We contemplate the company to customer journey signifying ways to optimally create and convert demand to realize results.

Targeting users with content relevant to their position along the buyer journey yields 72% higher conversion rates (Sourced from a researched report).


Company to customer journey


Alignity intends and strives to live the essence of the rich word 'Align'
in each aspect of its client serving endeavors